December 31, 2013

Marketing Privacy News for 2013: Big Changes to the TCPA and Effective Date Announced for Canadian Anti-Spam Law

June 27th, 2013 marked the 10th anniversary of the FTC’s National Do Not Call Registry. Marketing privacy law has changed a lot since then, and we’ve seen significant changes in just the past year as well such as the FCC’s October 16th revisions to the TCPA. We covered these changes extensively, and you can learn more about the TCPA revisions through our series of posts below:

The last 12 months or so also saw a continued rise in TCPA litigation, with cases like this one against 5 major insurance firms. We discussed why the October changes to the TCPA, as well as consumers’ increasing reliance on their wireless phones, will continue to fuel that rise.

Just last week, right as 2013 was coming to a close, we saw perhaps the most significant change to marketing privacy law in years: the Canadian government issued an effective date for its Canada Anti-Spam Law (CASL).

Click here to review what CASL includes and how it will impact your marketing campaigns.

There will certainly be further developments as we get closer to the July effective date for CASL, and marketing privacy law is always evolving and growing in complexity. Stay tuned for the latest news you need to keep your sales teams compliant in 2014

Navigating the state and federal regulatory maze while mitigating risk is becoming more daunting every day for compliance leaders. Especially when dealing with agents in branch offices, reps using personal phones, or independents and BPOs marketing on your behalf. For almost 20 years, Gryphon has protected the largest and most valued brands in banking, insurance, manufacturing and home services from headline risk, brand damage, and costly fines associated with outbound marketing violations.

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