Five of the largest insurance companies in the country were just named in a Telephone Consumer Protection Act (TCPA) class-action lawsuit for placing calls to wireless phone numbers through the use of an automatic dialer or that included prerecorded messages without obtaining prior express consent.
The defendants could pay up to $1500 per call placed in violation of the TCPA.
The third-party marketing vendor that placed the calls on behalf of the insurance companies was also named in the lawsuit. As regular readers know, parent companies can be held liable for any violation committed by third-party vendors or independent agents selling on behalf of the named seller.
We’ve been reporting a rapid growth in TCPA lawsuits filed over the last year – including two major settlements in just the last month – and marketers can expect greater scrutiny and more enforcement as revisions to the TCPA go into effect this week on October 16th. Under the new TCPA revisions, marketers will have to obtain prior express written consent to use auto dialers to place calls, or use prerecorded messages in those calls, to mobile phones.
There are many reasons why compliance with this requirement can be complicated. If you’re concerned about complying with the revised TCPA going into effect this week, or compliance with other marketing privacy laws, let Gryphon’s team of marketing privacy experts help keep you compliant.
Navigating the state and federal regulatory maze while mitigating risk is becoming more daunting every day for compliance leaders. Especially when dealing with agents in branch offices, reps using personal phones, or independents and BPOs marketing on your behalf. For almost 20 years, Gryphon has protected the largest and most valued brands in banking, insurance, manufacturing and home services from headline risk, brand damage, and costly fines associated with outbound marketing violations.
Avoid TCPA and DNC fines. Protect your business from TCPA and DNC Risk. The Cost of non-compliance extends far beyond the risk of fines. Since 1998, Gryphon’s highly patented suite of compliance services provides bulletproof compliance and protection from headline risk, brand damage, and costly penalties.
Our services apply all legal exemptions to those laws to help your business grow, and our experts provide customized consulting and support with expanding regulations. Bullet-proof compliance is only half the equation used to solve TCPA and DNC compliance issues. Gryphon’s intelligent cloud engine automatically applies legal exemptions (opt-ins) to make sure you are not over-suppressing legal contacts who want to hear from you. Gryphon’s Secure Cloud engine unlocks your largest marketable universe to maximize your outreach and protect every opportunity.