There is historical precedence for direct marketers’ current scramble to bring their email marketing campaigns in line with the restrictive Canadian Anti-Spam Law, which will go into effect shortly, and that ...More About "Canada Anti-Spam Law vs United States’ CAN-SPAM"
How can a marketer targeting US consumers stay compliant when purchasing email lists if there is no way to be sure an email placed inadvertently on that list doesn’t belong to a Canadian consumer? Email addre...More About "Exemptions to Canada Anti-Spam Law Email Marketing Regulations"
The short answer is yes, the Canadian Anti-Spam Law applies to all electronic marketing communications originating in Canada or sent to Canadians. However, the law’s regulations allow for legal direct sales a...More About "Does Canadian Anti-Spam Law Apply to B2B Marketing?"
This past weekend Industry Canada published a revised set of proposed regulations under the legislation widely referred to as the Canadian Anti-Spam Law (CASL). Canada enacted a federal law to regulate commerci...More About "Alert: Industry Canada Issues Revised CASL Regulations"
There are plenty of ways any call recording system can improve sales productivity as well as training and quality-assurance programs – not to mention the ways it can strengthen compliance with complicated mar...More About "Call Recording Can Improve Field Sales Productivity in Three Ways"