There is historical precedence for direct marketers’ current scramble to bring their email marketing campaigns in line with the restrictive Canadian Anti-Spam Law, which will go into effect shortly, and that ...
More About "Canada Anti-Spam Law vs United States’ CAN-SPAM"How can a marketer targeting US consumers stay compliant when purchasing email lists if there is no way to be sure an email placed inadvertently on that list doesn’t belong to a Canadian consumer? Email addre...
More About "Exemptions to Canada Anti-Spam Law Email Marketing Regulations"The short answer is yes, the Canadian Anti-Spam Law applies to all electronic marketing communications originating in Canada or sent to Canadians. However, the law’s regulations allow for legal direct sales a...
More About "Does Canadian Anti-Spam Law Apply to B2B Marketing?"This past weekend Industry Canada published a revised set of proposed regulations under the legislation widely referred to as the Canadian Anti-Spam Law (CASL). Canada enacted a federal law to regulate commerci...
More About "Alert: Industry Canada Issues Revised CASL Regulations"As regular readers know, text message is a young marketing channel that is growing quickly, as smartphone market share increases worldwide and consumers become not only more attached to their phones, but more o...
More About "Compliant vs. Non Compliant Text Message Marketing Campaigns"There are plenty of ways any call recording system can improve sales productivity as well as training and quality-assurance programs – not to mention the ways it can strengthen compliance with complicated mar...
More About "Call Recording Can Improve Field Sales Productivity in Three Ways"Canada has enacted a new federal law to regulate commercial email and other wireless and internet communications, including telephonic messaging (text/SMS/MMS) and IM. The effective date for the new Fighting In...
More About "Canada Enacts Opt-In Email Spam Law"For more than 20 years, Gryphon Networks has been a pioneer and innovator in sales acceleration technology integrating powerful sales tools with its own high-performance communication network to provide automation and visibility into key sales performance analytics. The Gryphon ONE platform delivers actionable insights to drive sales effectiveness helping clients grow revenue faster.
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