FTC Reviews CAN-SPAM Rule

by | Feb 13, 2019 | Compliance Blog Posts | 0 comments

Review of CAN-SPAM

Today the Federal Trade Commission (FTC) announced that it completed its review of CAN-SPAM and voted to make no changes to the rule, which sets requirements for commercial e-mail messages and allows consumers to “opt out” of receiving emails. The FTC voted 5-0 to publish the confirmation of CAN-SPAM in the Federal Register.

In June 2017, the FTC asked the public to comment on the Rule to weigh in on whether changes were necessary. As a result, it received 92 comments in favor of the Rule and settled that CAN-SPAM benefits consumers without burdening companies.

The Rule upholds requirements including that commercial emails include correct headers and subject lines, a real physical address, and give recipients an option to opt out of future emails. It also says that an email must identify that it is an advertisement.

Learn how your organization can remain marketing compliant. 

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