Control and Compliance Services
Your “Single Version of the Truth” for sales and marketing communications
There is nothing more important than your brand, and your sales and marketing activity is the primary influencer for how your clients view your products and reputation. The Gryphon Control & Compliance layer strikes the balance between brand protection and effective marketing by giving you control over the marketing communications that your customers hear and see while preserving the flexibility that permits your sales teams to scale and perform.
The second component of the Sales Intelligence System, the SecureCloud is a client-specific nerve center for your company’s sales and marketing communications. It is the collection point of all marketing communications information, and the “traffic cop” to ensure your customers are being marketed by their preferred channels, products, and frequency to strengthen loyalty, create efficiencies and maximize the value you bring to every interaction.
When configured with your company’s business-specific rules and campaign information, the SecureCloud will seamlessly ensure compliance, as well as any do-not-call laws, consumer communications preferences and other legal opt-ins, such as business telephone numbers or express written permission (EWP) regardless of application, network or phone.
With Universal Access and Marketing Connector, the SecureCloud can be integrated with any system capable of outbound marketing. Whether it’s a phone call from a sales rep in the field, a campaign via 3rd party MSPs like Acxiom or Epsilon, or even auto-dialer campaign from BPOs or home-grown apps, you provide a robust system of record that can scale from a single files to billions of complex transactions a day for your most demanding applications as well as one-off interactions.