March 2, 2017

Is Your CRM Helping or Hurting Sales?

If you use a CRM to measure your sales team’s performance, you may be missing out on the whole picture. To know if you are getting an accurate view of what’s working and what’s not working for your sales reps, check out Eric Esfahanian of Gryphon Networks’ podcast interview with Ian Altman of Grow My Revenue. Listen below.

The Gryphon Sales Intelligence platform offers a complete CRM integration with systems like Salesforce.com and Microsoft Dynamics. The CTI Integration includes a dialer, click-to-call functionality, and automatic call logging of call activity without manual input from your sales reps.

Call data such as the number of calls made, the frequency of dial, average talk time, call result (set an appointment, follow up, etc.), is captured automatically and is available within Gryphon’s Sales Performance Dashboard as well within CRM giving full visibility into agent performance. Learn more about our integration.