July 9, 2013

Domino’s Pizza to pay $9.75 Million in TCPA Settlement

In order to compliantly execute text message marketing campaigns, businesses need to be sure that all third-party marketing vendors, independent agents, and franchisees are also in compliance with the law.

A Louisiana resident filed a TCPA class action suit against Dominos after a franchise store sent her unsolicited marketing text messages. The Telephone Consumer Protection Act (TCPA) prohibits marketers from sending text messages without their prior express consent.

This spring, the FCC issued a declaratory ruling determining that businesses can be held “vicariously liable” for marketing privacy violations committed by franchisees, independent agents, third-party vendors, or anyone else marketing on behalf of that company.

Gryphon’s marketing privacy experts help many of our clients determine who in a multi-faceted marketing chain is responsible for compliance, and this ruling strengthens the position already established by the FTC: everyone in the chain is responsible for compliance with all marketing privacy regulations.

To take advantage of the immediacy and intimacy of text message marketing, companies need to ensure that all franchisees, as well as third-party vendors and remote workers, can easily use the channel to market while in compliance with the law.

Gryphon’s products make it easy for all liable parties to automatically comply with the laws and are the only options for outsourcing liability.

Navigating the state and federal regulatory maze while mitigating risk is becoming more daunting every day for compliance leaders. Especially when dealing with agents in branch offices, reps using personal phones, or independents and BPOs marketing on your behalf. For almost 20 years, Gryphon has protected the largest and most valued brands in banking, insurance, manufacturing and home services from headline risk, brand damage, and costly fines associated with outbound marketing violations.

Avoid TCPA and DNC fines. Protect your business from TCPA and DNC Risk. The Cost of non-compliance extends far beyond the risk of fines. Since 1998, Gryphon’s highly patented suite of compliance services provides bulletproof compliance and protection from headline risk, brand damage, and costly penalties.

Our services apply all legal exemptions to those laws to help your business grow, and our experts provide customized consulting and support with expanding regulations. Bullet-proof compliance is only half the equation used to solve TCPA and DNC compliance issues.  Gryphon’s intelligent cloud engine automatically applies legal exemptions (opt-ins) to make sure you are not over-suppressing legal contacts who want to hear from you. Gryphon’s Secure Cloud engine unlocks your largest marketable universe to maximize your outreach and protect every opportunity.