Review of CAN-SPAM
Today the Federal Trade Commission (FTC) announced that it completed its review of CAN-SPAM and voted to make no changes to the rule, which sets requirements for commercial e-mail messages and allows consumers to “opt out” of receiving emails. The FTC voted 5-0 to publish the confirmation of CAN-SPAM in the Federal Register.
In June 2017, the FTC asked the public to comment on the Rule to weigh in on whether changes were necessary. As a result, it received 92 comments in favor of the Rule and settled that CAN-SPAM benefits consumers without burdening companies.
The Rule upholds requirements including that commercial emails include correct headers and subject lines, a real physical address, and give recipients an option to opt out of future emails. It also says that an email must identify that it is an advertisement.
Navigating the state and federal regulatory maze while mitigating risk is becoming more daunting every day for compliance leaders. Especially when dealing with agents in branch offices, reps using personal phones, or independents and BPOs marketing on your behalf. For almost 20 years, Gryphon has protected the largest and most valued brands in banking, insurance, manufacturing and home services from headline risk, brand damage, and costly fines associated with outbound marketing violations.
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Our services apply all legal exemptions to those laws to help your business grow, and our experts provide customized consulting and support with expanding regulations. Bullet-proof compliance is only half the equation used to solve TCPA and DNC compliance issues. Gryphon’s intelligent cloud engine automatically applies legal exemptions (opt-ins) to make sure you are not over-suppressing legal contacts who want to hear from you. Gryphon’s Secure Cloud engine unlocks your largest marketable universe to maximize your outreach and protect every opportunity.