Gryphon Announces Latest Enhancements to Its App for CRM

Jun 22, 2017 | news

New update to enterprise-grade telephony and analytics platform brings Lightning support to users for large and mid-size enterprises.

Boston, MA: Gryphon Networks, a leader in phone-based sales activity software and compliance services, announces the latest App for CRM including full support for the Lightning user interface. The Gryphon App is a managed package available for CRM users. It combines robust, TCPA-compliant telephony services with totally accurate, real-time dashboard views of calling activity and performance against goals for managers.

Building upon the success of Gryphon App for CRM 7.0 released in April 2017, which included support for inbound calls with screen pop right from CRM along with a new Click-to-Dial, Softphone and greater CRM support, the 7.5 release incorporates a seamless Lightning Experience for companies who have adopted’s latest user platform. Functionality is mirrored across both the Classic and Lightning interfaces. All inbound and outbound calling activities made through the Gryphon App for CRM are automatically logged in Gryphon’s Sales Performance Dashboard and standard CRM Activity History in real-time. This is designed to give agents more valuable time in front of their clients, instead of logging activity manually into CRM.

Other features of the latest release include enhancements to Gryphon DialView™. DialView provides users with a simplified list view of phone numbers that have been certified as “OK to Call” so reps can dial straight down their lists without interruption or changing views.

For agents calling consumers, indemnified Do-Not-Call compliance certifies phone numbers, in real-time, right from CRM to determine an “OK to Call” status. No waiting or scrubbing lists required.

For IT managers, Gryphon App is simply downloaded into their current ecosystem with no office phone, special configuration or other carrier network adjustment required.

“Sales reps have had enough of technology ‘efficiencies’ that seem to do little more than take more time away from talking to their customers,” said Gryphon Networks’ Chief Revenue Officer, Eric Esfahanian. “Following on our last release less than 90 days ago, Gryphon App 7.5 brings together rock-solid, tier-1 telephone communications with automated, bidirectional activity capture, mobility (VoiP, cellular or Wifi), and clear contextual visibility for managers to better coach, train and onboard teams for consistently high performance.”

Gryphon App is a component of the Gryphon Sales Intelligence System, an advanced telephony platform that provides sales leaders with a real-time “window” into their sales reps’ phone-based effectiveness. The system includes intuitive, customizable dashboards, compliant call recording, targeted speech analytics and embedded call controls that deliver 100% accurate and highly relevant insight to managers based on their specific business goals and KPIs.

Gryphon App for CRM 7.5 will be released in mid-July and available here.


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