Gryphon and Belmont Savings Bank to Lead Session on Driving Growth with Data Analytics at BAI BEACON 16

Mar 2, 2017 | news

As fewer customers conduct business in a physical branch, it’s more difficult than ever for financial organizations to maintain effective customer connections and selling opportunities. However, with deeper insights into selling activity, these organizations gain a better understanding of customer needs as well as where their business processes may be falling short. Esfahanian and Cambern will examine how financial institutions can leverage these insights to close that gap via data-driven approaches to business development, customer service and operational efficiency.

Who: Eric Esfahanian, General Manager, Gryphon

Morgan Cambern, SVP and Director of Retail Operations, Belmont Savings Bank

What: “Using Analytics to Drive New Business for Small Business”

Top-performing companies understand the value of data analytics and how it creates
opportunities for growth and profitability. By optimizing data analytics and business
intelligence, financial services organizations gain a better view of customers’ needs,
allowing them to deploy a variety of solutions that are more aligned to client behavior
and needs. This session will break down key considerations around creating and
utilizing cost-effective platforms to build new business, while allowing your
organization to improve operational and administrative efficiency and productivity

When: October 5, 2016; 2:25 p.m. CST

Where: BAI BEACON 16
McCormick Place, West Building
Chicago, IL

For more information on BAI BEACON 16, please visit:


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