Gryphon Sales Methodology


Data-driven Sales Effectiveness

Gryphon Sales


Data-driven Sales Effectiveness

How do you Maximize Rep Productivity?

The Gryphon Sales Intelligence System combines a proven selling process, technology and real-world expertise into a simple, common-sense approach to sales training that can be enforced every time an agent picks up the phone.

Training only gets you so far especially when it is not enforced on a daily basis. Furthermore, how can you train, coach and onboard if you don’t know what success looks like…

Traditional sales training is only part of the equation.


Sales Training + Technology Reinforcement = Sustained Performance

The Gryphon Sales Methodology is a 3 Phase Training and Management Framework that Provides a Detailed Road Map to Building a Highly Effective Sales Team

1. Initiation – Days 0-30

Whether your reps are junior, middle of the pack or rock stars, Phase 1 will establish a baseline of performances that will be a reference point for team development.

2. Optimization – Days 30-60

Armed with a clear understanding of the daily activities that predict success, Phase 2 is all about streamlining and maximizing your reps’ activity to increase effectiveness.

3. Continuous Improvement – Days 60-90

Once your team is bringing results, Phase 3 ensures that your team is keeping their foot to the pedal, retaining urgency and getting better every day. This phase includes worksheets and KPIs that are designed to keep managers on track and focused on doing the right things right.

Why Gryphon?

For almost 20 years, Gryphon technology has sat in the path of hundreds of millions of sales and service telephone calls for many of the world’s largest organizations. Since its founding, Gryphon clients have…


– Completed 650MM sales and service phone calls.
– Booked over 20 million appointments by phone.
– Recorded 195 million post-call dispositions.
– Processed talk time for more than 804MM minutes (that’s 1,500 years of call duration).


True, hard dollar ROI is like that elusive unicorn for companies investing in sales technology. Gryphon provides a hard dollar ROI that will ensure that your investment in Gryphon is paying dividends.

We guarantee you will see an improvement of 20% in rep effectiveness with the Gryphon system.