December 22, 2016

Sales Intelligence Adoption: Numbers don’t lie

In The State of Salesforce, a recent survey conducted in collaboration with Bluewolf and MIT’s Sloan School of Management, more than 1,000 current Salesforce.com users were interviewed about their overall customer experience and application adoption in the Salesforce AppExchange. Since its inception, AppExchange has served as the leading cloud marketplace for business applications that cater to the various needs of organizations, no matter how big or how small. Applications are classified under specific criteria and are continually gaining popularity based on rising and dipping trends in the market.

The survey concluded that more than half of Salesforce.com customers have between 1-5 AppExchange applications installed. Of those applications, the infographic below represents an overview of current adoption, as well as what is anticipated for these applications in the future. As you can see, applications about both Sales Intelligence and Dashboards & Reports are rapidly gaining momentum—with Sales Intelligence predicted as one of three AppExchange categories that will see the most significant adoption increase in 2015.

The Gryphon Sales Intelligence platform offers a complete CRM integration with systems like Salesforce.com and Microsoft Dynamics. The CTI Integration includes a dialer, click-to-call functionality, and automatic call logging of call activity without manual input from your sales reps.

Call data such as the number of calls made, the frequency of dial, average talk time, call result (set an appointment, follow up, etc.), is captured automatically and is available within Gryphon’s Sales Performance Dashboard as well within CRM giving full visibility into agent performance.

About Gryphon Networks
Gryphon Networks provides cloud-based technology and systems that automatically capture, control, and visualize sales and marketing activity from any device to improve management effectiveness and reduce risk. More than a dozen Fortune 100 clients, including some of the largest banks, brokerage, insurance, and consumer services firms, are among Gryphon’s 300+ clients in North America.