You may have heard of intent data and how it’s benefiting the efforts of sales and marketing teams. But what is it, and what can it do for you? Intent data is information generated by business users acti...More About "B2B Intent Data: What Salespeople Need to Know"
Susan Cook, CEO of data management company Zaloni, joined Gryphon’s Greg Armor for a webinar and spoke about her passion for selling, what it takes to be a great mentor, and her experience as C...More About "Susan Cook: Insights From a CEO"
With sales becoming nearly 100% remote this past year, salespeople have had to adapt and become creative in finding ways to stay ahead of the competition and continue to drive growth digitally. One strategy –...More About "How Intent Data Can Help You Close More Deals"
Blog, Sales Enablement - 5 minute read
In 2021, 57% of B2B sales leaders plan to make greater investments in sales tools with Al and automation capabilities. With virtually all sales interactions going digital over the past year, tools that give sal...More About "Utilize These 3 Sales Tools in 2021"
Coaching is the most important factor impacting sales performance. Using analytics, sales leaders can improve coaching and gain transparent visibility into the performance of their reps. It is the most accurate...More About "How to Use Sales Analytics to Coach Reps Towards Success"