Bloomingdale’s TCPA Settlement In a $1.4 million settlement that has been preliminarily approved by a New Jersey federal judge, Bloomingdale’s Inc. is accused of sending unsolicited text messages to con...More About "$1.4 Million Bloomingdales TCPA Settlement"
Court Defers to FCC for Clarification of TCPA; Asks for Definition of Autodialer related to Transmission of Text Messages
Since the FCC enacted revisions to the Telephone Consumer Protection Act (TCPA) in October, several organizations have filed petitions with the FCC asking for clarification as to what constitutes automatic tele...More About "Court Defers to FCC for Clarification of TCPA; Asks for Definition of Autodialer related to Transmission of Text Messages"
One of the fastest growing channels for outbound marketing is text messaging. It’s also a tightly regulated channel that was one of the first in the US to require marketers obtain direct opt-ins before se...More About "Changes to TCPA Include New Restrictions on Text Message Marketing"
As regular readers know, text message is a young marketing channel that is growing quickly, as smartphone market share increases worldwide and consumers become not only more attached to their phones, but more o...More About "Compliant vs. Non Compliant Text Message Marketing Campaigns"