Universal Pictures is set to settle for $19.2 million after being accused of sending unwanted text messages promoting the new movie “Warcraft” in violation of the Telephone Consumer Protection Act (TCPA). Consumers who received text messages advertising the film from Universal as well as Legendary Pictures or Handstack between May 1, 2006 and April 8, 2019 are eligible to receive up to $50 from the settlement.
The companies, who all took part in production and marketing for the movie, sent text messages containing marketing information without prior express consent – a direct violation of the TCPA. The settlement includes four classes:
- Those who received unwanted “Warcraft” text messages
- Those who continued to receive unwanted text messages even after notifying defendants that they did not wish to be contacted further
- Those who were contacted despite being listed on the Do Not Call Registry
- Those who received “Warcraft” text messages outside of the permissible hours under the TCPA, or outside of 8 a.m. and 9 p.m. local time
The TCPA prohibits advertisers from sending unwarranted text messages containing marketing information without prior express consent. It also limits the hours in which telemarketers can send advertising messages.
Protect your organization from costly TCPA violation fines & penalties.
PROTECT YOUR BUSINESS FROM TCPA AND DNC RISK. THE COST OF NON-COMPLIANCE EXTENDS FAR BEYOND THE RISK OF FINES.
Gryphon applies all legal exemptions to those laws to help your business grow, and our experts provide customized consulting and support with expanding regulations.
Navigating the state and federal regulatory maze while mitigating risk is becoming more daunting every day for compliance leaders. Especially when dealing with agents in branch offices, reps using personal phones, or independents and BPOs marketing on your behalf. For almost 20 years, Gryphon has protected the largest and most valued brands in banking, insurance, manufacturing and home services from headline risk, brand damage, and costly fines associated with outbound marketing violations.
Avoid TCPA and DNC fines. Protect your business from TCPA and DNC Risk. The Cost of non-compliance extends far beyond the risk of fines. Since 1998, Gryphon’s highly patented suite of compliance services provides bulletproof compliance and protection from headline risk, brand damage, and costly penalties.
Our services apply all legal exemptions to those laws to help your business grow, and our experts provide customized consulting and support with expanding regulations. Bullet-proof compliance is only half the equation used to solve TCPA and DNC compliance issues. Gryphon’s intelligent cloud engine automatically applies legal exemptions (opt-ins) to make sure you are not over-suppressing legal contacts who want to hear from you. Gryphon’s Secure Cloud engine unlocks your largest marketable universe to maximize your outreach and protect every opportunity.
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